That’s a great question and I don’t even need to take any time to think about it.
The answer is; a good follow-up auto-responder service.
The one most important thing in your online business is your mailing list. If you don’t already have a mailing list you need to start one today. Stop doing everything else right now and get your mailing list set up. (You can finish reading this though :-))
I’m not holding any punches here. If you haven’t got a list you haven’t got a business. If you think you can’t afford an auto-responder you are not serious about building an income online. Tough words, but I will stand by them because my experience in this business tells me that it’s true.
You cannot afford not to have a good follow-up auto-responder. It is a fundamental, must have tool for any online business.
You could go for a free auto-responder service, but it will be expensive once your list begins to grow- which it will if you do it right. If you go free you will definitely regret it later.
The best auto-responder service that I know of right now is RocketResponder. It is so simple to use that you can have your first list set up in just a few minutes.
RocketResponder will let you have as many lists as you want and as many subscribers as you wish for just $20 a month. That’s about 65 cents a day and you even get your first month for free.
So if I had to cancel all of my subscriptions except one, everything would go except my RocketResponder account. I would even shut down my traffic exchange rather than cancel my auto-responder subscription.
So there you have it. Your one must have online business tool which you can never be without is your follow-up auto-reponder service.