Quick Tip – Don’t Sell

It’s very tempting to try to sell your product, service or program everywhere you go and to everyone you meet.  However people don’t like to be sold to.  They like to buy.

This is why personal branding is so important online.

People like to buy from people they know, like and trust.  So to sell effectively it is important that people get to know you.

Start a campaign today to get yourself known, liked and trusted.

Make sure your campaign does not try to directly sell anything, but just gets you known, liked and trusted.

Run this campaign alongside your personally branded advertising campaigns. People are far more likely to respond to your ads if they have already seen you in a more neutral non-selling situation.

Your own blog
Personal splash pages that point to your blog or Twitter profile
Videos (note to self: these work particularly well)

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